Upon careful consideration we chose SALT to assist us in reviewing our online profiles for our Michelin-starred restaurant Céleste and Afternoon Tea at The Lanesborough. Gaby and Alison brought meticulous detail to our attention and liaised directly with our partners, which allowed the hotel teams to focus on strategy and customer service. Upon completion of the reviews, we implemented a number of successful actions, which have aided in driving more awareness of both offerings, as well as more diners to each outlet.

Patrick Farrell | Marketing | The Lanesborough

Restaurant Marketing: Welcome to Salt

SALT Restaurant Marketing is a consultancy with over 19 years combined industry experience and expertise at your fingertips.

Through digital audits and strategic partnerships within the hospitality industry, we improve your marketing campaigns with the ultimate aim to drive more covers to your restaurant.

We help you positioning your restaurant in front of your target audiences and we offer support on a project basis to fit within the areas of your business you wish to improve.

Unlike a PR agency, SALT aims to identify and action strategic steps to maximise online coverage and harness additional covers. Our approach aims to save you time and enable your in-house marketing person/team to work smarter.


Alison Sawyer

Co-founder / Director

Alison has spent most of her career working with start-up businesses in the hospitality marketing sector.

As a former General Manager of LateNightLondon and subsequently one of the original team members of Livebookings (now Bookatable), Alison has sourced, secured and maintained partnerships with a range of key brands such as, Time Out, Hardens, Ticketmaster, Yell and American Express.

More recently a consultant, Alison was responsible for Bookatable’s lucrative partnership with MasterCard and to contributed to the successful launch of Luxury Restaurant Guide, the UK’s leading fine dining members club, by securing key relationships with Michelin-starred restaurants such as Belmond Le Manoir aux Quat’Saisons.


Gabriella Mayall

Co-founder / Director

An enthusiastic, determined and confident restaurant marketer, Gabriella spent more than eight years at Bookatable, one of Europe’s most famous restaurant marketing companies.

Her experience in managing high-end restaurant clients in London inspired her to co-found her own marketing consultancy and use her passion for the business to help London restaurants promote themselves, reach a wider audience and convert bums-on-seats into profits.

She is passionate about food and photography and, when not networking she can be found planning a new west coast trip across the Atlantic.