SALT offers simplicity, clarity and flexibility to help make a success out of your restaurant.
This is a powerful one-off report that provides a snapshot of the venue’s digital presence, together with unexplored marketing opportunities.
Each Audit is bespoke to the venue and involves rigorous examination of the restaurant’s existing digital profiles, website and its users journey, social media platforms, Google ranking and current marketing plan.
Following the delivery of the digital audit, SALT can be retained for a fixed term.
We will work alongside your in-house team, or with individual restaurant owners to help springboard your digital positioning, enhance your profiles and, ultimately, secure more bookings to the venue.
SALT will deliver the actions highlighted in the audit ensuring a timely, extra layer of exposure.
The retainer is flexible and it’s based on the venue’s needs.
A minimum of 6 months engagement is recommended to really see the benefits of any agreed campaign.
Consistency is key: your digital profile can be the first thing potential diners see of your venue, so it is essential this is reflective of the ethos, service and reputation you create in-house.
First impressions count and consistency is paramount.
It is very likely new diners will visit your own website, a review guide and a social media platform before feeling confident to book.
Any inconsistencies will jeopardise their confidence and they may book elsewhere.
Accurate digital profiles including hero images and up to date copy will improve visibility and entice your audience. It will also offer editorial opportunities which will raise your profile and secure more bookings.
By establishing this strong base, growth can be organic if the foundations are in place and SALT can help establish you on a firm footing.
SALT offers a retainer package for venues ranging from 4 days a month to five days a week depending on the requirement of the venue.
Packages can run for 6 months, a year or on a rolling basis, offering bespoke, tailored support where you need it most.
SALT offers a supportive package, to tie in with your marketing plan.
The key aim is to enabling you to connect to a wider social media audience through active social media management and to establish stronger brand loyalty with existing customers and attract new audiences.
By hosting strong connections with a wide range of social media influencers, SALT is able to offer support in organising bloggers events, digital photography produced with social media sharing in mind, a growth strategy plan and full social media accounts management.
With years of collective experience, SALT is able to offer support and guidance for smaller targeted projects.
If there is an area of your digital marketing profile that you wish to explore, build or improve upon, we can offer a burst of support.
This could range from exploring new reservation platforms, considering gift voucher providers, re-evaluating newsletter sends post GDPR, cleansing website profiles or establishing a marketing plan of ticketed events.
From experience, investigating options and collating information takes time.
SALT can present a wealth of information of current market suppliers and a soundboard from which to make important decisions for the development of your business.
SALT has curated an extensive network of digital partners to showcase your venue.
These cover all areas of your business from dining guides to lifestyle partners, from luxury magazines to niche food blogs.
At SALT we believe it is essential to provide a consistent profile across all platforms and explore new areas wherever possible.
Our team can implement tracking so all activity is measurable by visits and/or by covers booked.
SALT can make quick introductions to key contacts, saving you time to secure the most relevant online exposure.
It’s been a pleasure to work with SALT on a series of initiatives, most notably our Summer series of co-branded Mastercard events at Sardine restaurant. The outreach of SALT’s marketing activity has secured us new and potentially long lasting customers whilst maintaining our brand positioning. SALT curated careful editorial and advertising opportunities which extended our reach and exposed our venue(s) to a variety of platforms. Our venues (Palatino and Sardine) have seen immediate results whenever working with SALT on partnerships and promotional activity. We very much look forward to working with them in the future…Adam Lawrence | Marketing | Stevie Parle Restaurants